These days, making use of online platforms to aid businesses is the new norm. Entrepreneurs not only stay competitive but also expand their market share with networks, thanks to ever-advancing information technology enabling services and access to it. This is true for almost every business. So let’s focus on a specific subset of the market: “Online Flower Delivery.”
Offering flowers is a symbolic gesture, whether given in a widely appreciated or deeply depressed moment, one cannot go wrong. But finding that situation-appropriate bouquet could be a bit of a tedious job. Well, someone’s issue presents yet another business opportunity.
Entrepreneurs ventured into the virtual world, delivering custom-made bouquets like get well soon flower bouquet to customers’ doorsteps. They act as a go-between for neighbourhood florist shops and are successful at making sales of both goods and services. They are not required to purchase stock from the supplier unless the customer requests it. As a result, the warehouse is unnecessary, resulting in reduced investment. The florals are supplied to the middlemen at a discount. The profit is therefore the difference between the advertised rates and procured rates from the supplier. This is also called “commission”.
To better analyze, let’s categorize the reviews of online flower delivery into [tab] factors
Price: The price can be fixed in two ways, either one time fixed price or a subscription. Regardless of the mode of payment, the cost is expected to be reasonable. Also it is important to be aware that some flowers are rare and unique, which will be reflected in the prices. Sometimes the prices are high because of a shady florist trying to con unwary customers.
- Website interface: The user interface is the most important factor in keeping a customer from going ga ga. As customers cannot feel the flowers, it is important to have guided floral arrangements that are searchable at ease. Additional customizations like bouquet size, flower selection, and delivery schedules should also be simple to find.
- Delivery: When the business has taken a form on the internet, orders can be expected from every nook and corner. So appropriate delivery services, including same-day delivery, overnight delivery, and even international delivery must be offered. It is not only the affordability but also the state of flowers that are to be preserved.
- Bouquet Design: These designs are to be evaluated based on the flower arrangements, the longevity of the blossoms, and the care taken during delivery.